Privacy Policy

1. Introduction

Fortitude Labs ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website or use our services.

2. Information We Collect

We may collect and process the following data:

• Information you provide via our contact form (name, email address, company name, message content)
• Technical data such as IP address, browser type, and pages visited
• Usage data about how you interact with our website

3. How We Use Your Information

• To respond to your enquiries and provide our services
• To improve our website and user experience
• To comply with legal obligations
• To send you information about our services where you have given consent

4. Data Sharing

We do not sell your personal data to third parties. We may share data with trusted service providers who assist in operating our website and conducting our business, subject to confidentiality agreements.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

6. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

7. Cookies

Our website may use essential cookies to ensure proper functionality. We do not use tracking cookies without your consent.

Our paid campaign enquiry pages currently have analytics and advertising tracking turned off. They use necessary session storage to keep a random form-retry identifier for up to two hours and a first-name acknowledgement for up to fifteen minutes. We retain enquiry details and campaign attribution to handle your request. Personal details are not added to the page URL or ordinary analytics events. The optional booking calendar is supplied by LiftOS and loads only when you request it; its own privacy and cookie controls apply.

8. Contact

For any privacy-related questions, please contact us at hello@fortitudelabs.co.uk.